Network eavesdropping, also known as eavesdropping attack, sniffing attack, or snooping attack, is a method that retrieves user information through the internet. This attack happens on electronic devices like computers and smartphones. This network attack typically happens under the usage of unsecured networks, such as public wifi connections or shared electronic devices. Eavesdropping attacks through the network is considered one of the most urgent threats in industries that rely on collecting and storing data. Internet users use eavesdropping via the Internet to improve information security. A typical network eavesdropper may be called a Black-hat hacker and is considered a low-level hacker as it is simple to network eavesdrop successfully. The threat of network eavesdroppers is a growing concern. Research and discussions are brought up in the public's eye, for instance, types of eavesdropping, open-source tools, and commercial tools to prevent eavesdropping. Models against network eavesdropping attempts are built and developed as privacy is increasingly valued. Sections on cases of successful network eavesdropping attempts and its laws and policies in the National Security Agency are mentioned. Some laws include the Electronic Communications Privacy Act and the Foreign Intelligence Surveillance Act. == Types of attacks == Types of network eavesdropping include intervening in the process of decryption of messages on communication systems, attempting to access documents stored in a network system, and listening on electronic devices. Types include electronic performance monitoring and control systems, keystroke logging, man-in-the-middle attacks, observing exit nodes on a network, and Skype & Type. === Electronic performance monitoring and control systems (EPMCSs) === Electronic performance monitoring and control systems are used by employees or companies and organizations to collect, store, analyze, and report actions or performances of employers when they are working. The beginning of this system is used to increase the efficiency of workers, but instances of unintentional eavesdropping can occur, for example, when employees' casual phone calls or conversations would be recorded. === Keystroke logging === Keystroke logging is a program that can oversee the writing process of the user. It can be used to analyze the user's typing activities, as keystroke logging provides detailed information on activities like typing speed, pausing, deletion of texts, and more behaviors. By monitoring the activities and sounds of the keyboard strikes, the message typed by the user can be translated. Although keystroke logging systems do not explain reasons for pauses or deletion of texts, it allows attackers to analyze text information. Keystroke logging can also be used with eye-tracking devices which monitor the movements of the user's eyes to determine patterns of the user's typing actions which can be used to explain the reasons for pauses or deletion of texts. === Man-in-the-middle attack (MitM) === A Man-in-the-middle attack is an active eavesdropping method that intrudes on the network system. It can retrieve and alter the information sent between two parties without anyone noticing. The attacker hijacks the communication systems and gains control over the transport of data, but cannot insert voice messages that sound or act like the actual users. Attackers also create independent communications through the system with the users acting as if the conversation between users is private. The "man-in-the-middle" can also be referred to as lurkers in a social context. A lurker is a person who rarely or never posts anything online, but the person stays online and observes other users' actions. Lurking can be valuable as it lets people gain knowledge from other users. However, like eavesdropping, lurking into other users' private information violates privacy and social norms. === Observing exit nodes === Distributed networks including communication networks are usually designed so that nodes can enter and exit the network freely. However, this poses a danger in which attacks can easily access the system and may cause serious consequences, for example, leakage of the user's phone number or credit card number. In many anonymous network pathways, the last node before exiting the network may contain actual information sent by users. Tor exit nodes are an example. Tor is an anonymous communication system that allows users to hide their IP addresses. It also has layers of encryption that protect information sent between users from eavesdropping attempts trying to observe the network traffic. However, Tor exit nodes are used to eavesdrop at the end of the network traffic. The last node in the network path flowing through the traffic, for instance, Tor exit nodes, can acquire original information or messages that were transmitted between different users. === Skype & Type (S&T) === Skype & Type (S&T) is a new keyboard acoustic eavesdropping attack that takes advantage of Voice-over IP (VoIP). S&T is practical and can be used in many applications in the real world, as it does not require attackers to be close to the victim and it can work with only some leaked keystrokes instead of every keystroke. With some knowledge of the victim's typing patterns, attackers can gain a 91.7% accuracy typed by the victim. Different recording devices including laptop microphones, smartphones, and headset microphones can be used for attackers to eavesdrop on the victim's style and speed of typing. It is especially dangerous when attackers know what language the victim is typing in. == Tools to prevent eavesdropping attacks == Computer programs where the source code of the system is shared with the public for free or for commercial use can be used to prevent network eavesdropping. They are often modified to cater to different network systems, and the tools are specific in what task it performs. In this case, Advanced Encryption Standard-256, Bro, Chaosreader, CommView, Firewalls, Security Agencies, Snort, Tcptrace, and Wireshark are tools that address network security and network eavesdropping. === Advanced encryption standard-256 (AES-256) === It is a cipher block chaining (CBC) mode for ciphered messages and hash-based message codes. The AES-256 contains 256 keys for identifying the actual user, and it represents the standard used for securing many layers on the internet. AES-256 is used by Zoom Phone apps that help encrypt chat messages sent by Zoom users. If this feature is used in the app, users will only see encrypted chats when they use the app, and notifications of an encrypted chat will be sent with no content involved. === Bro === Bro is a system that detects network attackers and abnormal traffic on the internet. It emerged at the University of California, Berkeley that detects invading network systems. The system does not apply to the detection of eavesdropping by default, but can be modified to an offline analyzing tool for eavesdropping attacks. Bro runs under Digital Unix, FreeBSD, IRIX, SunOS, and Solaris operating systems, with the implementation of approximately 22,000 lines of C++ and 1,900 lines of Bro. It is still in the process of development for real-world applications. === Chaosreader === Chaosreader is a simplified version of many open-source eavesdropping tools. It creates HTML pages on the content of when a network intrusion is detected. No actions are taken when an attack occurs and only information such as time, network location on which system or wall the user is trying to attack will be recorded. === CommView === CommView is specific to Windows systems which limits real-world applications because of its specific system usage. It captures network traffic and eavesdropping attempts by using packet analyzing and decoding. === Firewalls === Firewall technology filters network traffic and blocks malicious users from attacking the network system. It prevents users from intruding into private networks. Having a firewall in the entrance to a network system requires user authentications before allowing actions performed by users. There are different types of firewall technologies that can be applied to different types of networks. === Security agencies === A Secure Node Identification Agent is a mobile agent used to distinguish secure neighbor nodes and informs the Node Monitoring System (NMOA). The NMOA stays within nodes and monitors the energy exerted, and receives information about nodes including node ID, location, signal strength, hop counts, and more. It detects nodes nearby that are moving out of range by comparing signal strengths. The NMOA signals the Secure Node Identification Agent (SNIA) and updates each other on neighboring node information. The Node BlackBoard is a knowledge base that reads and updates the agents, acting as the brain of the security system. The Node Key Management agent is created when an encryption key is inserted to th
Wilkinson's Grammar of Graphics
The Grammar of Graphics (GoG) is a grammar-based system for representing graphics to provide grammatical constraints on the composition of data and information visualizations. A graphical grammar differs from a graphics pipeline as it focuses on semantic components such as scales and guides, statistical functions, coordinate systems, marks and aesthetic attributes. For example, a bar chart can be converted into a pie chart by specifying a polar coordinate system without any other change in graphical specification. The grammar of graphics concept was launched by Leland Wilkinson in 2001 (Wilkinson et al., 2001; Wilkinson, 2005) and graphical grammars have since been written in a variety of languages with various parameterisations and extensions. The major implementations of graphical grammars are nViZn created by a team at SPSS/IBM, followed by Polaris focusing on multidimensional relational databases which is commercialised as Tableau, a revised Layered Grammar of Graphics by Hadley Wickham in Ggplot2, and Vega-Lite which is a visualisation grammar with added interactivity. The grammar of graphics continues to evolve with alternate parameterisations, extensions, or new specifications. == Wilkinson's Grammar of Graphics == === Theory === Wilkinson conceived the seven elements of a graphics to be Variables: mapping of objects to values represented in a graphic Algebra: operations to combine variables and specify dimensions of graphs Geometry: creation of geometric graphs from variables Aesthetics: sensory attributes Statistics: functions to change the appearance and representation of graphs Scales: represent variables on measured dimensions Coordinates: mapping to coordinate systems With these, Wilkinson hypothesised that These seven constructs are orthogonal and virtually all known statistical charts can be generated relatively parsimoniously This computational system is not a taxonomy of charts and rather it describes the meaning of what we do when we construct statistical graphics. === Implementations === Wilkinson wrote SYSTAT, a statistical software package, in the early 1980s. This program was noted for its comprehensive graphics, including the first software implementation of the heatmap display now widely used among biologists. After his company grew to 50 employees, he sold it to SPSS in 1995. At SPSS, he assembled a team of graphics programmers who developed the nViZn platform that produces the visualizations in SPSS, Clementine, and other analytics products. While at Stanford, Tableau founders Hanrahan and Stolte, as well as Diane Tang, created the predecessor to Tableau, named Polaris. Polaris was a data visualization software tool, built with the support of a United States Department of Energy defense program, the Accelerated Strategic Computing Initiative (ASCI). The main differences between Wilkinson's system and Polaris are the use of SQL relational algebra for database services and using shelves instead of cross and nest operators. == Wickham's Layered Grammar of Graphics == === Theory === Hadley Wickham conceived an alternate parameterisation of the syntax Wilkinson had derived, creating a layered grammar of graphics which he implemented as ggplot2 for R (programming language) users. This added a hierarchy of defaults based around the idea of building up a graphic from multiple layers. Wickham conceived these elements to be: Defaults: consists of data and mapping Data: dataset Mapping: aesthetic mappings Layer: consists of data, mapping, geom, stat, and position Data: dataset, or inherit from defaults Mapping: aesthetic mappings, or inherit from defaults Geom: geometric object Stat: statistical transformation Position: position adjustment Scale: mapping of data to aesthetic attributes Coord: mapping of data to the plane of the plot Facet: split up the data === Reception === Wilkinson is generally positive on Wickham's parameterisation and implementation of ggplot2, praising its elegance and expressivity whilst claiming that his original Grammar of Graphics is capable of representing a wider range of statistical graphics. === Implementations === ggplot2 is the first implementation of a layered grammar of graphics in R and implementations in other programming languages have ensued. These include direct ports plotnine for Python, gramm for MATLAB, Lets-Plot for Kotlin and gadfly for Julia. Projects inspired by elements of Wickham's grammar include Vega-Lite which specifies plots in JSON and uses a JavaScript engine. Implementations for Python include Vega-Altair (built on top of Vega-Lite). == Vega-Lite: A Grammar of Interactive Graphics == === Theory === Vega-Lite combines ideas from Wilkinson's Grammar of Graphics and Wickham's Layered Grammar of Graphics with a composition algebra for layered and multi-view displays with a grammar of interaction. The Vega-Lite specification is instantiated in JSON and rendered by the lower-level Vega. The graphical grammar implemented by Vega-Lite is composed of the following: Unit: consists of data, transforms, mark-type and encoding Data: relational table consisting of records (rows) and named attributes (columns) Transforms: data transformations Mark-type: geometric object for visual encoding Encodings: mapping of data attributes to visual marks properties where each encoding consists of: Channel: e.g. colour, shape, size, or text Field: data attribute Data-type: e.g. nominal, ordinal, quantitative, or temporal Value: use a literal instead of a data-type Functions: e.g. binning, aggregation, and sorting Scale: maps from data domain to visual range Guide: axis or legend for visualising scale Composite Views: compose views from multiple unit specifications with operators: Layer: charts plotted on top of each other Hconcat/Vconcat: place views side-by-side Facet: subset data to produce a trellis plot Repeat: multiple plots similar to facet but with full data replication in each cell Interaction: selections identify the set of points a user is interested in manipulating, with components: Selection: get the minimal number of backing points Name: reference Type: how many backing values are stored Predicate: determine the set of selected points e.g. single, list, interval Domain|Range: store data domain or visual range Event: e.g. mouseover, mousedown, mouseup, Init: initialise with specific backing points Transforms: e.g. project, toggle, translate, zoom, and nearest Resolve: resolve selections to union or intersect ==== Implementations ==== Whilst Vega-Lite is the sole implementation of this graphics grammar specification with compilation to Vega, other implementations do create JSON files which can be interpreted by Vega-Lite. == Related projects == Ggplot2 is an R package for plotting Tableau Software (originally known as Polaris) is a commercial software built using the Grammar of Graphics nViZn built by Wilkinson. SYSTAT (statistics package) built by Wilkinson ggpy, ggplot for Python, but has not been updated since 20 November 2016 plotnine started as an effort to improve the scalability of ggplot for Python and is largely compatible with ggplot2 syntax. Plotly - Interactive, online ggplot2 graphs gramm, a plotting class for MATLAB inspired by ggplot2 gadfly, a system for plotting and visualization written in Julia, based largely on ggplot2 Chart::GGPlot - ggplot2 port in Perl, but has not been updated since 16 March 2023 The Lets-Plot for Python library includes a native backend and a Python API, which was mostly based on the ggplot2 package. Lets-Plot Kotlin API is an open-source plotting library for statistical data implemented using the Kotlin programming language, and is built on the principles of layered graphics first described in the Leland Wilkinson's work The Grammar of Graphics. ggplotnim, plotting library using the Nim programming language inspired by ggplot2. Vega and Vega-Lite are plotting libraries that use JSON to specify plots. Vega-Altair, a Python library built on top of Vega-Lite chart-parts - React-friendly Grammar of Graphics, but has not been updated since 10 Dec 2021 g2 - a JavaScript library
Signatures with efficient protocols
Signatures with efficient protocols are a form of digital signature invented by Jan Camenisch and Anna Lysyanskaya in 2001. In addition to being secure digital signatures, they need to allow for the efficient implementation of two protocols: A protocol for computing a digital signature in a secure two-party computation protocol. A protocol for proving knowledge of a digital signature in a zero-knowledge protocol. In applications, the first protocol allows a signer to possess the signing key to issue a signature to a user (the signature owner) without learning all the messages being signed or the complete signature. The second protocol allows the signature owner to prove that he has a signature on many messages without revealing the signature and only a (possibly) empty subset of the messages. The combination of these two protocols allows for the implementation of digital credential and ecash protocols.
Influencer
An influencer is an individual who has the capacity to shape the attitudes, behavior, or decisions of others through authority, knowledge, position, or the nature of the relationship with the audience. The term is used in various fields such as media, business, politics, religion, and communication, referring to influencers such as social media influencers, podcasters, public speakers, religious influencers, writers, and newsletter writers etc who have dedicated followings in various areas. One writer defines influencers as "a range of third parties who exercise influence over the organization and its potential customers." Another writer defines an influencer as a "third party who significantly shapes the customer's purchasing decision but may never be accountable for it." According to another writer, influencers are "well-connected, create an impact, have active minds, and are trendsetters". Just because a person has many followers does not necessarily mean they have much influence over those people. In contemporary usage, the term frequently refers to a social media influencer, (also known as an online influencer or simply influencer) a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. A 1% increase in spending on influencer marketing can lead to a 0.5% increase in audience engagement. As such, an influencer effectively acts as a modern salesperson or a marketer. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. As of 2023, Instagram is the social media platform businesses spend the most advertising money towards marketing with influencers. However, influencers can have an impact on any social media network. == History == === Origins === The word influencer in its general sense of a person or thing that exerts influence, is attested in historical sources at least since the 17th century. The Oxford English Dictionary (OED) gives 1664 as the earliest example of usage and cites a sentence from Henry More's A Modest Enquiry into the Mystery of Iniquity: "The head and influencer of the whole Church". The origins of online influencing can be traced back to the emergence of digital blogs and platforms in the early 2000s. Nevertheless, recent studies demonstrate that Instagram, an application with more than one billion users, harbors the majority of the influencer demographic. These individuals are sometimes referred to as "Instagrammers" or "Instafamous". A crucial aspect of influencing is their association with sponsors. The 2015 debut of Vamp, a company that links influencers with sponsorships, transformed the landscape of influencing. There is much debate about whether social media influencers can be considered celebrities, as their path to fame is often less traditional and arguably easier. Melody Nouri addressed the differences between the two types in her article "The Power of Influence: Traditional Celebrities vs Social Media Influencer". Nouri asserts that social media platforms have a greater negative impact on young, impressionable audiences in comparison with traditional media such as magazines, billboards, advertisements, and tabloids featuring celebrities. Online, it is thought to be simpler to manipulate an image and lifestyle in such a way that viewers are more susceptible to believing it. One theory considers the former American First Lady Eleanor Roosevelt (1884–1962) to be the "original media influencer." While she achieved celebrity in her role as First Lady, she built a global personal brand as a wise, informative, trustworthy American woman. Her voice was her own, unrestricted by political advisors and powerful men, and with it, Roosevelt exerted unprecedented social and cultural influence in radio, print, public speaking, film, and television until she died. In one notable example, it may have been Roosevelt's television support of John F. Kennedy which nudged his "hairline victory" during the 1960 Presidential campaign. In another example, David Ogilvy paid Roosevelt more than a quarter of a million dollars in today's currency to make a TV commercial for Good Luck margarine (1959), in which Roosevelt also managed to mention world hunger. As a content creator, she wrote My Day, a popular daily newspaper column that ran nationwide for twenty-six years. Like a social media post, My Day covered all aspects of her life, and in it Roosevelt often recommended movies, books, and products that she admired. Roosevelt also had a hand in designing all three of her public affairs television shows. Unlike contemporary influencers, she was less motivated by a pay-to-play situation than by a desire to educate and inspire; but she did use her influence to benefit the entertainment industry careers of her children, and she welcomed the revenue that her influence bought, most of which was donated to charity. === 2000s === The early 2000s showed corporate endeavors to leverage the internet for influence, with some companies participating in forums for promotions or providing bloggers with complimentary products in return for favorable reviews. A few of these practices were viewed as unethical for taking advantage of the labor of young individuals without providing remuneration. In 2004, The Blogstar Network was established by Ted Murphy of MindComet. Bloggers were encouraged to join an email list and receive remunerated offers from corporations in exchange for creating specific posts. For instance, bloggers were compensated for writing reviews of fast-food meals on their blogs. Blogstar is widely regarded as the first influencer marketing network. Murphy succeeded Blogstar with PayPerPost, which was introduced in 2006. This platform compensated significant posters on prominent forums and social media platforms for every post made about a corporate product. Payment rates were determined by the influencer's status. Though very popular, PayPerPost, received a great deal of criticism as these influencers were not required to disclose their involvement with PayPerPost as traditional journalism would have. With the success of PayPerPost, the public became aware that there was a drive for corporate interests to influence what some people were posting to these sites. The platform also incentivized other firms to establish comparable programs. Despite concerns, marketing networks with influencers continued to grow throughout the 2000s and into the 2010s. The influencer marketing industry was worth as much as $8 billion in 2019, according to estimates from Business Insider Intelligence, which are based on Mediakix data. Evan Asano, the Former CEO and founder of the agency Mediakix, previously spoke with Business Insider and said he believed influencer marketing on Instagram would continue to grow despite likes being hidden. === 2010s === By the 2010s, the term "influencer" described digital content creators with a large following, distinctive brand persona, and a patterned relationship with commercial sponsors. By this period, influencer marketing had become a widely researched field globally, with systematic reviews drawing on hundreds of studies that documented the growing role of authenticity, audience engagement, and parasocial relationships in shaping how consumers responded to influencer content across different markets. During this period, influencer culture also developed through distinct channels outside Western markets. In South Korea, the global spread of Korean pop culture, also called K-Pop, through platforms such as YouTube, Facebook, and Twitter gave rise to what scholars have called 'Hallyu 2.0' or the 'New Korean Wave', where fans throughout Southeast Asia, North America, Latin America, and Europe shared, subtitled, and redistributed Korean music and film content on a large scale. This helped Korean entertainers to build substantial followings internationally. Consumers often mistakenly view celebrities as reliable, leading to trust and confidence in the products being promoted. A 2001 study from Rutgers University discovered that individuals were using "internet forums as influential sources of consumer information." The study proposes that consumers preferred internet forums and social media when making purchasing decisions over conventional advertising and print sources. An in
What I eat in a day video
"What I eat in a day" videos are a trend on several social media platforms where a person describes all the meals and snacks that they eat during a given day, often as part of a given diet. The videos, shared on platforms including Twitter, TikTok and YouTube, become increasingly popular in 2020, with some of them accumulating millions of views, and they are considered a profitable industry for the people making them. Some have raised concerns that the videos may promote an unrealistic standard for healthy eating and contribute to the development of eating disorders. == Format == These videos often feature a montage of the food that the creator eats over the course of the day, sometimes with the associated calorie count of the foods that they describe. Unlike related mukbang videos, however, in which participants eat large amounts of food, the diets described are often restrictive. However, other videos are labeled as "unhealthy" and depict large portion sizes and higher amounts of processed food. == Popularity == "What I eat in a day" videos have existed for a long time, especially on YouTube, but they have become much more widespread in recent years. This phenomenon is self-reinforcing because when social media users watch or like these videos they are likely to see more of them in the future. Indeed, some of the most successful videos have tens of millions of view each. == Criticism and controversy == Several dieticians and mental health professionals over the impacts that these videos can have, as they can advocate a restrictive style of eating and not "promote body diversity." They have also raised concerns that this trend could contribute to a rise in disordered eating, especially since use of social media is known to increase feelings of negative body image. This trend is particularly prevalent among young adults, which are also the group with the highest vulnerability to eating disorders. More recently, a portion of these videos have begun to challenge diets and depict more realistic ways of eating in order to reduce the potential consequences of the trend.
List of Haskell software and tools
This is a list of Haskell software and tools, including compilers, interpreters, build tools, package managers, integrated development environments, libraries, and other development utilities. == Compilers, interpreters and editors == Emacs — text editor Glasgow Haskell Compiler (GHC) Hugs — bytecode interpreter (discontinued) IntelliJ IDEA — IDE with Haskell support via plugins Vim — text editor Visual Studio Code — editor/IDE with Haskell support via extensions == Libraries and frameworks == Parsec — parser combinator library Servant — web framework Yesod — web framework == Build tools and package management == Cabal — build system and packaging infrastructure Haskell Platform — bundled distribution of Haskell tools and libraries (deprecated) Stack — build tool and dependency manager == Language tools and static analysis == Fourmolu — code formatter based on Ormolu Haskell Language Server — implementation of the Language Server Protocol for Haskell HLint — source code suggestion and linting tool Hoogle — Haskell API search engine Ormolu — code formatter Stan — static analysis tool Stylish Haskell — source code formatter == Interactive environments == GHCi — interactive REPL for the Glasgow Haskell Compiler IHaskell — Jupyter kernel for Haskell == Debugging and profiling tools == hp2ps — heap profiling visualization tool ThreadScope — parallel execution visualizer for Haskell programs == Documentation generators == Haddock — API documentation generator for Haskell == Parser and lexer generators == Alex — lexer generator for Haskell Happy — parser generator for Haskell == Testing frameworks == HUnit — unit testing framework QuickCheck — property-based testing library == Version control == Darcs — distributed version control system written in Haskell
Social television
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in. The social TV market covers the technologies that support communication and social interaction around TV as well as companies that study television-related social behavior and measure social media activities tied to specific TV broadcasts – many of which have attracted significant investment from established media and technology companies. The market is also seeing numerous tie-ups between broadcasters and social networking players such as Twitter and Facebook. The market is expected to be worth $256bn by 2017. Social TV was named one of the 10 most important emerging technologies by the MIT Technology Review on Social TV in 2010. And in 2011, David Rowan, the editor of Wired magazine, named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Ynon Kreiz, CEO of the Endemol Group told the audience at the Digital Life Design (DLD) conference in January 2011: "Everyone says that social television will be big. I think it's not going to be big—it's going to be huge". Much of the investment in the earlier years of social TV went into standalone social TV apps. The industry believed these apps would provide an appealing and complimentary consumer experience which could then be monetized with ads. These apps featured TV listings, check-ins, stickers and synchronised second-screen content but struggled to attract users away from Twitter and Facebook. Most of these companies have since gone out of business or been acquired amid a wave of consolidation and the market has instead focused on the activities of the social media channels themselves – such as Twitter Amplify, Facebook Suggested Videos and Snapchat Discover – and the technologies that support them. == Twitter == Twitter and Facebook are both helping users connect around media, which can provoke strong debate and engagement. Both social platforms want to be the 'digital watercooler' and host conversation around TV because the engagement and data about what media people consume can then be used to generate advertising revenue. As an open platform, conversation on Twitter is closely aligned with real-time events. In May 2013, it launched Twitter Amplify – an advertising product for media and consumer brands. With Amplify, Twitter runs video highlights from major live broadcasts, with advertisers' names and messages playing before the clip. By February 2014, all four major U.S. TV networks had signed up to the Amplify program, bringing a variety of premium TV content onto the social platform in the form of in-tweet real-time video clips. In June 2014, Twitter acquired its Twitter Amplify partner in the U.S. SnappyTV, a company that was helping broadcasters and rights holders to share video content both organically across social and via Twitter's Amplify program. Twitter continues to rely on Grabyo, which has also struck numerous deals with some of the largest broadcasters and rights holders in Europe and North America to share video content across Facebook and Twitter. == Facebook == Facebook made significant changes to its platform in 2014 including updates to its algorithm to enhance how it serves video in users' feeds. It also launched video autoplay to get users to watch the videos in their feeds. It rapidly surpassed Twitter and by the end of 2014 it was enjoying three billion video views a day on its platform and had announced a partnership with the NFL, one of Twitter's most active Twitter Amplify partners. In April 2015, at its F8 Developer Conference, it revealed it was working with Grabyo among other technology partners to bring video onto its platform. Then in July it announced it would be launching Facebook Suggested Videos, bringing related videos and ads to anyone that clicks on a video – a move that not only competed with Twitter's commercial video offering but also put it in direct competition with YouTube. == TV Time == TV Time is a television dedicated social network that allows users to keep track of the television series they watch, as well as films. It also allows them to express their reaction to the media they have seen with episode specific voting for favorite characters and emotional reaction to episodes, as well as commenting in episode restrictive pages. This way users are able to avoid spoilers while also finding a precise audience and community for each of their interactions, as opposed to bigger, non-television dedicated social medias such as Facebook and Twitter where the likelihood of unintentionally reading spoilers is much higher. TV Time offers an analytics service called "TVLytics" where the votes and reactions collected from users can be studied for research and television production purposes. == Advertising == According to Businessinsider.com, there are variety of applications for social TV, including support for TV ad sales, optimizing TV ad buys, making ad buys more efficient, as a complement to audience measurement, and eventually, audience forecasting and real-time optimization. Social TV data can ease access to focus groups and may create a positive feedback loop for generating ultra-sticky TV programming and multi-screen ad campaigns. == In numbers == Viewers share their TV experience on social media in real-time as events unfold: between 88-100m Facebook users login to the platform during the primetime hours of 8pm – 11pm in the US. The volume of social media engagement in TV is also rising – according to Nielsen SocialGuide, there was a 38% increase in tweets about TV in 2013 to 263m. For the 2014 Super Bowl, Twitter reported that a record 24.9 million tweets about the game were sent during the telecast, peaking at 381,605 tweets per minute. Facebook reported that 50 million people discussed the Super Bowl, generating 185 million interactions. The 2014 Oscars generated 5m tweets, viewed by an audience of 37m unique Twitter users and delivering 3.3bn impressions globally as conversation and key moments were shared virally across the platform. In 2014 the All England Lawn Tennis Club (AELTC), hosts of Wimbledon, used Grabyo to share video content across social. The videos were viewed 3.5 million times across Facebook and Twitter. In partnered with Grabyo again in 2015 and the videos generated over 48 million views across Facebook and Twitter. == Television shows with social integration == Here are some examples of how TV executives are integrating social elements with TV shows: C-SPAN streamed tweets from US Senators and Representatives during the quorum call The Voice had the judges of the program tweet during the show and the posts scrolls on the bottom of the screen. The use of Twitter also led to an increase in viewers. "Glee" Entertainment Weekly created a second screen viewing platform for the Glee season 3 premiere. == Related publications == Erika Jonietz. "Making TV Social, Virtually" MIT Technology Review. (January 11, 2010) AmigoTV (Alcatel-Lucent; Coppens et al.) – 2004 www.ist-ipmedianet.org/Alcatel_EuroiTV2004_AmigoTV_short_paper_S4-2.pdf Nextream (MIT Media Lab, Martin et al.) – 2010 Social Interactive Television: Immersive Shared Experiences and Perspectives (P. Cesar, D. Geerts, and K. Chorianopoulos (eds.)) – 2009 Social TV and the Emergence of Interactive TV – Multimedia Research Group – November 2010 Interactive Social TV on Service Oriented Environments: Challenges and Enablers (May 2011) == Systems == Boxee – acquired by Samsung GetGlue – acquired by i.TV Grabyo KIT digital Miso TV Tank Top TV WiO Xbox Live